At UT CLE, I led marketing efforts for a portfolio of 15+ legal conferences and webinars. I managed the full development of digital, social, email, and print campaigns, and successfully reversed a 20% drop in attendance to just 2% by applying data-driven strategies, segmentation, A/B testing, and attendee surveys. I also designed marketing collateral such as brochures and one-pagers using Canva and Adobe Creative Suite.
Additionally, I redesigned email campaigns, helped convert content to the MCLE On-Demand Subscription Service, and led the email campaign to promote said service.
